By Lance McCarthy
Remember the feeling you had as a child when you crawled into one? Remember the blanket fort?
I remember exactly. These words weren’t in my 5-year-old vocabulary but it was a mix of safety (my brother can’t get me), adventure (uh, it is a fort after all), ownership (this is my space), and scale (this is just my size).
They aren’t complicated feelings. They are simple, and powerful, even elemental, yet so easy to overlook.
Simon Sinek has a great Ted Talk about how great leaders inspire action. This may not seem related, but he talks about how successful leaders always pursue a deep, even primal need in their call to action. If the need is difficult to put into words, it is probably starting to get to the right level.